Commercial Printing

Hire young talent - and train them yourself!

Counter theshortage of skilled workers by training and developing your own employees. Learn how to retain talents and top performers in the long term.

2 minutes 2 minutes
Table of Contents
In the digital printing industry, demand is high for employees who are familiar with the latest processes and procedures. But you can only advise and retain customers competently, including on new technologies, if you have the best brains. Our recommendation: Hire young talent and train them yourself. This is how you build up a qualified workforce and create the basis for long-term growth and success.

Don't let your employees atrophy! Offer them comprehensive training and development opportunities. This keeps your business on the cutting edge and allows you to offer your customers the latest technologies and solutions.

Training and development is crucial

Here are the most important Considerations for on-the-job skills training:

1. Create a structured training programme: develop a clearly defined curriculum that covers the fundamental aspects of digital printing, including technology, software, equipment operation and production processes. Make learning varied by including. offering hands-on sessions, job shadowing or mentorship. mentorship.

2. Deploy young talent across functions:  Let trainees and interns go through different departments of your company. In this way, you foster a sound understanding of the entire digital printing ecosystem.

3. Encourage continuous learning: Digital printing technologies evolve quickly, so it's important to foster a culture of continuous learning. Encourage trainees to attend industry conferences, participate in online courses and obtain relevant certifications to stay current, including AI technologies that are increasingly shaping the future.

Motivate and retain talent

If you want your carefully trained talent and highly skilled employees toremain loyal to the company, you should create an environment that fosters growth, engagement and job satisfaction. To do this, these strategies have proven effective:

4. Charta clear career path: Together with employees , design a transparent career plan that is aligned with individual goals and aspirations. Regularly discuss career development, set goals and provide feedback on development progress.

5. Promote a supportive work culture: Create a positive and inclusive work environment where teamwork, creativity and innovation are valued. Encourage open communication Encourage open communication, recognise achievements and provide opportunities for collaboration and autonomy. Team-building activities in particular  make employees feel valued. Create a company culture where employees interact with each other. Interdepartmental relationships and communication reduce staff turnover and retain talent.

6. Ensure adequate compensation and benefits: Offer competitive salaries, performance-based incentives and comprehensive benefits packages to attract and retain top talent. Review and adjust compensation regularly to meet industry standards and recognise exceptional performance.

7. Support work-life balance: Offer flexible work arrangements, wellness programmes and opportunities for personal development. To emphasise the importance of work-life balance. Show that your company values the well-being of its employees.


An important strategy for surviving in the battle for talent in the digital printing industry is your own commitment to attractive training programmes and the promotion of individual career steps. In addition to continuous employee development, bonus programmes,  accommodating personal life situations such as caring for children or senior citizens and, finally, designing modern work environments also play  a major role in employee retention.

Learn more about this topic

How to attract the right employees you can read in our article "How to win in the war for talents".

This may also be interesting for you:

Substrates - trends and opportunities for print shops

There is a large selection of printable papers and different print substrates...

Commercial Printing

Develop a substrate strategy - for greater profitability and sustainability

Whether paper, film or textile: a successful substrate strategy must match...

Commercial Printing

How to profit from efficient digital print processes

From job to material order to the finished packaged print product: printers...

Commercial Printing