What causes us to settle on a product? The fact that everything feels just right. Invest in customer loyalty with...
The Net Promoter Score is the product of a single question and a simple formula. Find out here how even SMEs can...
Capture the hearts of your consumers with well-thought-out CRM. Our workbook shows you how to establish and maintain...
What does it feel like to buy things from you? A customer journey map reveals what it is like for customers to shop...
Target groups play a central role in marketing. We show you how you can address your customers in a more targeted way...