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Long-lasting relationships between customers and dealers are the basis for long-term business success for the automotive industry in particular. However, efficiently managing these relationships, which include a wide variety of business processes and aggregated data and information, can be very complex, time-consuming and error-prone when done manually.
Konica Minolta helps automotive dealerships to achieve a new level of efficiency by providing a holistic solution for customer relationship management.
Konica Minolta’s goal with this solution is to offer a system that enables most effective work with customers, offering support for showroom and vendor management to simplify marketing activities. As it is based on future-ready Microsoft Dynamics 365 Customer Engagement, the open system integrates seamlessly into other existing ERP or automotive DMS systems and applications, while providing an ecosystem that complies with current data protection regulations such as the GDPR. This open platform approach directly addresses specific requirements from dealerships and help them develop and implement their personal solutions with minimal development and management cost.
The automotive CRM solutions combine mobile cloud and global functionalities within one package. This includes lead management, opportunity management, a 360-degree view of contacts, satisfaction surveys and complaint handling, trade-in handling, marketing and integrated analytics.
With lead management you can analyse the structure and sources of incoming leads to then translate this information into a targeted marketing strategy. Opportunity management helps you to match customer interest with actual products to arrange and manage test drives or keep track of further future opportunities. A seamless and detailed vehicle search through the same system based on all available options and models directly ties into this. Opportunities can be followed up on through sales contract management won. The system allows vehicle handover, financing and future vehicle replacement to be organised. Trade-in handling can be also managed through Konica Minolta’s solution. It helps to keep track of business decisions made with the customers and assists in recording the present stage of trade-in process.
Most importantly, however, Konica Minolta’s automotive CRM solutions help to build a 360-degree view of your contacts and their data. It gives a holistic insight into information like hobbies, driving license details, vehicle history and all previous and planned activities in an intuitive timeline view that shows future opportunities for sales and service transactions.
Additionally, all information can be easily clustered through individually designed dashboards and reporting, including, for example, lead management, sales pipeline and sales funnel analysis, revenue forecast, controlling of sales activities and other KPIs such as conversion rate.
Invelt is one of the largest car dealerships operating in the Czech Republic. For them, as for any organisation in car sales, one element is more important than anything else for their success: the relationship with customers. This is the core of their business. Hence, improving interaction processes and finding new digital ways in which technology can support this development were high on Invelt’s organisational agenda.
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