Digital management of essential content and business process
GETICA OOH is a leading advertising company and the third largest in the Out Of Home Advertising (OOH) market in Romania, with a national network of approximately 2,500 billboards in premium locations throughout the country and over 50 employees. Founded in 1997 as Exclusive Media, the company changed its name to GETICA OOH in 2013. The collaboration between GETICA OOH and Konica Minolta Romania started in 2016, when the company wanted to streamline the activities with a large volume of printed documents. Following the analysis, Konica Minolta proposed the implementation of an electronic document processing and storage solution, adapted to the volume of documents and activities at that time. Now, GETICA OOH wanted to extend the existing solution with new functionalities. Thus, Konica Minolta implemented a new electronic document management system which enables digital management of the essential content and business processes associated with financial-accounting documents, sales or purchasing contracts as well as automation of workflows, thus contributing to increased operational efficiency and freeing up valuable time to focus on critical aspects of the business.
The electronic document management system implemented with ABBYY and M-Files solutions enables digital management of the essential content and business processes associated with financialaccounting documents, sales or purchasing contracts as well as automation of workflows, thus contributing to increased operational efficiency and freeing up valuable time to focus on critical aspects of the business. The implemented system represents a new step into the process of digitization and automation, a process that started 6 years ago with Konica Minolta, a process that has accelerated since 2020, a process that, I would say, it is far from being over. It is, in fact, an ongoing process of absorbing new technologies that are becoming more and more accessible, technologies that make our lives easier, that help us achieve more and better with less.
Eliza Gedoiu
Chief Financial Officer, GETICA OOH, Romania