Konica Minolta's smart video surveillance help reduce theft and increase sales at pepco stores in Bulgaria

PEPCO is a European chain of stores offering clothing for the whole family and domestic products. For more than 20 years, the company has been growing dynamically in Poland and has become the most popular retailer of children's clothing and a leading supplier of decoration products.

The company has over 2,700 stores and over 23,000 employees in sixteen European countries in Central and Eastern Europe. There are already over 120 stores in Bulgaria and their number is constantly growing.

The company repeatedly had to deal with thefts in the shops. There was also a lack of information about customers' buying behaviour. That's why PEPCO chose Konica Minolta's intelligent video solution. This reduced theft rates and allowed the company to target and increase sales thanks to data analysis on purchasing behaviour.

“Konica Minolta Bulgaria is working on the project to build video surveillance for all available stores of the PEPCO network in Bulgaria. They won us over with their professionalism and flexibility. They offered us a solution that gives us extremely valuable information about our customers' behaviour. So far the solution has been implemented in over 110 of our stores and we continue to upgrade and partner in each new store we open in Bulgaria.“

Ruslan Palov

Senior Technical Project Manager Pepco Bulgaria & Greece

Challenge

The partnership between PEPCO and Konica Minolta Bulgaria is based on a project aimed at better security in the performance of PEPCO's business operations and providing a database supporting sales increase decision-making. The challenges PEPCO had were:

Frequent thefts in certain stores
Lack of comprehensive video surveillance in commercial establishments, warehouses, offices, and other administrative premises
Lack of accurate information on the number of visitors to the stores and traceability of the visitors to real customers conversion

Solution

Security + valuable marketing data

With its solution proposal and implementation, Konica Minolta Bulgaria offers a combination of standard video surveillance and smart video surveillance with MOBOTIX cameras.
The presence of IP cameras with built-in analytics gives added value to PEPCO, and in addition to each store standard video recordings, the company also receives valuable information on the number of visitors and customers in different time ranges.

Advantages

Reduced theft rates and improved sales

Thanks to the Konica Minolta and MOBOTIX video surveillance solution, PEPCO has been able to minimize theft rates and count on the detection of the perpetrators during the entire period since the start of the project.
Furthermore, each store manager is able to track what percentage of store visitors made a purchase within each month thanks to the people count solution.
This extremely valuable information allows every manager to take prompt measures concerning the positioning of the various goods and the behaviour of the employees in the store. Data analysis helps to decide on launching various promotional campaigns and subsequently measuring their effectiveness.
The structured information also reaches the company's headquarters in Poland, and its availability is highly appreciated as an innovative approach to the retail stores management, introduced and actively used in the Bulgarian branch of the company.