Digitalisation strategy of vista bank romania
Vista Bank has been present on the Romanian banking market since 1998, being formerly known as Marfin Bank. Through its 31 branches network, the bank addresses medium and large corporate clients, as well as individuals, with an attractive offer of modern, tailor-made financial products. In July 2018, the bank was acquired by a new shareholder, one of the largest industrial conglomerates in Southeastern Europe, and starting May 2019, following a rebranding process, became Vista Bank. The last few years have brought important changes for the bank, both for the benefit of its customers and employees. Vista Bank has adopted an accelerated growth strategy and a new customer-centric business model, investing in digitalisation and designing a new generation of products and services, thus consolidating its presence in the local banking market.
Regarding our financial activity, the operations that we carry out daily both at the headquarters and in our branches, involve a very large volume of physical documents. Before the implementation of the Document Management and Digital Mailroom solution, with the support of the Konica Minolta team, working with physical documents was often expensive and we had to allocate a lot of time and resources for their careful management. Since we use the new software application, the traceability of the new records, the identification of responsible persons and the deadlines are easier to manage. Now we have more time to focus on the most important things: the requirements of our customers!
Izabel Niță
Administrative Director, Vista Bank Romania