Customer journey: know where the customer is

The paths a customer takes can be followed. Job Wizards explains how companies benefit from knowledge of customer...


Digitisation 2020 – a vision

Looking at the digitisation of our working life in future, one thing seems certain: even more integration of...


Innovation: great ideas need a place to hatch and grow (part II)

Today, innovation is seen as a core organisational function for business prosperity throughout all industries. But...


Transform innovation factors into success factors (part I)

How does a company get new ideas? And which innovation factors contribute sustainably to success? A recent study...


A toast to the digital transformation of the renewed winegrowing industry

The digitalisation of Spanish wineries is moving forward at good speed and has set its eyes on precision winegrowing...


Come again? Test your digital vocabulary. No. 2

You are following events daily to see whether the Bitcoin bubble will burst; you talk to Google more than you do to...


Who is ahead when it comes to digitalisation? Who is falling behind?

Digitalisation is advancing most quickly in countries where state measures are combined with entrepreneurial initiative.


Digital strategies for SMEs: how do I get started?

The digital transformation has long since become part of the present. But small and medium-sized enterprises find it...


Digital competence – improve step by step. (Part 2 of 3)

If you want to be active professionally in the ‘digital ocean’, you should start swimming digital laps regularly now...