The digital production of labels has become mainstream, with almost 35% of the total value now fully digital or involving hybrid printing. In a stunning pendulum swing, digital is out-performing the market as more brands and retailers identify agility and fast response as the critical factors in meeting rapidly changing demand patterns in a new world of opportunity.
For labels and packing in particular, the technology has not only remained resilient amid the turmoil of global challenges, there are real positives as we move forward with the analogue to digital transition. It is like the sound of charging horses moving ever more closer and getting louder. The transition is unstoppable.
With trends accelerating such as automation, online print purchasing and webshops, we see opportunities everywhere for customers wanting to ignite printing possibilities as they enter a new world of opportunities afforded by new applications that can only be delivered through digital production.
Workflow, software and process automation, together with cloud solutions, are key drivers for better automation and efficiencies as part of the drive towards the ‘smart factory’. Opportunities are everywhere. Labels and packaging markets continue to flourish thanks to digital
printing, as run lengths continue to come down and demands increasingly grow for sustainable ways of production by reducing waste. This has become ever more important, particularly with global challenges over the availability of raw materials plus price and energy rises, as well as skills shortages that have hit confidence levels.
However, we remain extremely positive for the future. Digital label technology will continue to expand into traditional flexo and offset territory, which is good news for those already actively involved in digital production and for those wanting to invest.
Our optimism is mirrored by other global experts who also report that significant growth opportunities look set to materialise in the coming year and beyond. A growth path after the pandemic for labels and packaging markets is the expert view from Smithers¹.
In a report on trends and drivers shaping future digital print markets, the analysts revealed the near 35% figure of the total value for fully digital or hybrid label production. Digital has long reached mainstream. Smithers says that the global digital printed labels market was worth $12.6billion in 2022 last year, having grown at a CAGR (compound annual growth rate) of 7.7% since 2017, while volume grew at an average 10.8%.
“The pandemic saw significant growth in essential consumable products as industrial and bulk packaging required labels, but with demand down for many luxury products,” said the report. “Digital out-performed the market as more brands and retailers identified agility and fast response as important factors in meeting rapidly changing demand patterns.”
Digital labels printing will reach almost $20 billion by 20321, when the performance of digital narrow web presses will surpass analogue production, with digital embellishment and finishing options inline. The report also says: “As populations grow and the number of smaller households increases, packaging volumes will also grow. E-commerce with individuals necessitates more packaging to protect items in transit. While much packaging is not printed (bottles, jars, food cans, wraps, barrels, totes, bulk bags, corrugated, films) some of it requires a label.”
As another example of the shift to digital production, FINAT² reveals that more than a third of respondents (37%) from a recent survey said they will be purchasing a digital press in 2023. That was a significant jump from the 21% who said they would invest in digital equipment over the past year. Writing in FINAT’S latest report and analysis for the European narrow web market, the association President Philippe Voet says: “Labels are an indispensable enabler of the critical infrastructure”, adding that “label converters are reporting that their digital business has increased significantly given the pandemic and the continued need for rush-driven ordering.”
Data from research analysts IDC shows the western European digital labels and packaging production printer market is expected to increase at a CAGR of 13.1% in a five-year period to 20253.
We will continue to push the boundaries with our toner-based technology that has made us market-leader in digital label production – little more than six years since we first entered the sector. Originally targeting small- and medium-sized label converters, as a global technology provider with a local service structure we are now also targeting the high-end markets with the introduction of our AccurioLabel 400 toner single-pass digital press.
We are on track for first installations of our new press early in 2023 following extensive internal testing and extremely positive feedback from the first public showcases of our new model. Important developments of the AccurioLabel 400 include further running cost reductions thanks to even more durable parts, availability in 4- and 5-colour configurations and the ability to expand applications with white toner and a printing speed up to 39.9 metres per minute.
“The introduction of white cannot be overstated,” says IDC in its market note. “The estimated 3,000 label converters in the mid- to high-volume space will welcome the business opportunities brought by this colour addition. The AccurioLabel 400 pushes the envelope on automation, speed, flexibility, and colour capabilities, enabling Konica Minolta to further penetrate the L&P market.” The report adds that the new press “also underlines Konica Minolta's commitment to innovation and to driving growth in the L&P market”.³
But we won’t be resting on our laurels. There is still a huge job to be done in educating the market on the benefits of digital production. In a partnership approach, we are determined to help our clients to identify
and unlock the potential digitalisation that holds and to reach the next level in the digital maturity of their organisation by rethinking the workplace.
In addition to continuing to cement our position as one of the major manufacturers in digital label production, we will also look at the bigger picture to help customers shape their future. In support of an “intelligent connected workplace”, Konica Minolta offers cloud, IT, managed print and video solutions services for remote working, collaboaration, workflow management and automation and security.
Labels form the supply chains for basic necessities by providing a vital tool to convey information. One thing for sure is that labels will continue to be mainstream.
And the pendulum swing towards digital production will become ever-more prominent.
About Konica Minolta Business Solutions Europe
Konica Minolta’s journey started 150 years ago, with a vision to see and do things differently. We innovate for the good of society and the world. The same purpose that kept us moving then, keeps us moving now.
Konica Minolta Business Solutions Europe GmbH, based in Langenhagen, Germany, is a wholly owned subsidiary of Konica Minolta Inc., Tokyo, Japan. With its unique expertise in imaging, data processing and data-based decision making, Konica Minolta creates relevant solutions for its customers - small and medium-sized businesses, large enterprises and public sector - and solves issues faced by society.
As a digital workplace solution provider, Konica Minolta helps its clients to identify and unlock the potential digitalisation holds and reach the next level in the digital maturity of their organisation by rethinking the workplace. In support of an ‘Intelligent connected workplace’, Konica Minolta offers cloud, IT, managed print and video solution services for remote working, collaboration, workflow management and automation and security. The company’s success in driving transformation is also confirmed by IDC, since the ‘IDC MarketScape: Worldwide Print Transformation 2023 Vendor Assessment’ has named Konica Minolta a “Leader” in print transformation. Konica Minolta has been a Microsoft Global Managed Partner since 2021.
Konica Minolta's Igniting Print Possibilities offering helps printers, converters and brand owners maximise workflow automation to increase efficiency. The company delivers consultancy in all communication matters as well as top-of-the-line production, packaging as well as label printers. Its finishing devices create print products that stand out and create added value. Konica Minolta has established itself as the production printing market leader for more than a decade in Europe (InfoSource).
For an increasing number of organisations, success today is more than the narrow definition of financial prosperity – it also includes protecting the environment and having a positive impact on their workforce as well as the societies they are embedded in. With its commitment to the Sustainable Development Goals (SDGs), Konica Minolta has pledged to consistently pursue its sustainability and social responsibility goals.
The company has been repeatedly recognised for its rich history of social contribution as well as for working towards achieving the SDGs throughout its business and supply chain. Konica Minolta received a GOLD Level Recognition Medal in the EcoVadis sustainability ratings for 2023.
For its remote services, Konica Minolta was awarded the prestigious ‘Buyers Lab (BLI) 2023-2024 Pacesetter Award in Remote Service for the Western European market’ from Keypoint Intelligence.
Konica Minolta Business Solutions Europe is represented by subsidiaries and distributors in more than 80 countries in Europe, Central Asia, the Middle East and Africa. With more than 8,700 employees (as of April 2023), Konica Minolta Europe earned net sales of over EUR 2.26 billion in financial year 2022/2023.
Worldwide, the company has over 39,000 employees and is operating in over 150 countries.
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Team Manager Brand Positioning & Architecture, Content Strategy & Development
Corporate Communications International Marketing Division
+49 (0) 511 7404-5604