Variable Data Publishing

Focus on your customers’ interests – individually

Grow your business and ensure your customers’ loyalty

As a print service provider, you constantly have to grow your business and ensure your customers’ loyalty. At a time where printing services are readily available and more comparable than ever, how do you differentiate in the hard-copy printing market? And how do you retain your customers?

What is variable data publishing?

Variable data publishing, printing or VDP, is a hugely valuable solution for commercial printing and graphics companies who rely on the professional look and feel of finished products and the revenue-generating benefits it can bring to their business.


Quickly plan and execute print jobs

Customer data can be easily integrated with document design without the need for scripting or programming. A huge variety of data, including text, graphs, colour with industry standard barcodes and personalised images can be incorporated into a mail merge or other volume print job quickly and easily.


Konica Minolta’s VDP solutions also personalise marketing documents using clever templates and guides to create flyers, direct-mail cards, certificates and awards, and come with step-by-step instructions as to how to modify templates using information in an Excel database.


Intuitive solutions that will save you time and money

Using the latest technology, Konica Minolta’s VDP solutions can intelligently read data and decide automatically whether marketing materials can be emailed rather than posted, saving companies’ time and money. To chat about how our joined-up variable data publishing solutions could be meeting your company’s own very special VDP needs, click on Contact Us, and one of our specialists will be in touch!

Variable data publishing

Variable data publishing

Personalised communications through Variable Data Publishing

Today's information overkill has made hard-copy personalised communications all the more important. A letter or marketing message customised to the recipient’s needs has a far greater chance of being read and taken in. This makes messages from printers more effective, increases response rates and strengthens customer relationships.

Your customers benefit from Variable Data Publishing printing services in the following ways:

  • More effective messages through personalised marketing
  • Increased response rates
  • Stronger relationships to their customers
  • Effective cross-media marketing
  • Adds value to a digital page

At the same time, your company itself will profit from Variable Data Publishing thanks to:

  • Broader service portfolio
  • Higher profits
  • Increase in recurring revenues
  • Generation of higher profits than with static content
hardware icon
Konica Minolta Printing Hardware

Want the ultimate in digital print production performance? You just found it. Konica Minolta’s Production Printing and Office hardware are industry benchmarks, with devices offering revolutionary colour image quality, ultra-high-speed black-and-white output, pro-quality inline finishing options to meet your complex job specifications, and more. Regardless of the size or area of specialisation of your company, our print hardware lets you build up your printing infrastructure, manage digital content, put in place state-of-the-art measuring instruments, and explore other solutions designed to change your workflow beyond recognition.

software icon
Konica Minolta Software Products

Explore the countless different ways in which Konica Minolta software products could improve your operations. Konica Minolta solves the problems of your company, matches different working styles, and offers software solutions meeting the needs of your industry. By prioritising your needs at all times, Konica Minolta meets the software requirements of even the most demanding global organisations. Using the system, you can keep a lid on the cost of any printed or copied output, create advanced security measures to ensure sensitive documents don’t fall into unauthorised hands, and more.

service icon
Always at your Service

Our experienced, knowledgeable specialist staff will answer any questions you may have, and show you how to operate your product. Our services function for your benefit, within a support system designed to ensure you and your company benefit fully from the solutions. We offer a range of different services, including optimised print services to combine your consulting; hardware and software implementation; workflow management to lower your document spending; and smart security services, to keep your business safe.

Four steps to more business

DIGITAL1234 presents you with four simple steps to more business. Konica Minolta’s business development program has been designed to enable print providers to thrive in their businesses.

It takes an opportunity-based approach, showing customers in four practical steps how to identify, assess, justify and implement new business opportunities. All you have to do is register once to obtain all this valuable information – free of any obligation or expense.

Four steps to build your business:


Step 1 1


Step 2 2


Step 3 3


Step 4 4

Enabling business through variable data publishing

How you can profit from personalised marketing

Today's information overkill has made personalised communications all the more important. A letter or marketing message that is customised to the recipient’s needs has a much greater chance of being read. This makes messages more effective, increases response rates and strengthens customer relationships.

Variable data publishing (VDP) is the technology that makes personalised marketing possible – and economically feasible. By creating personalised documents in a single print run, VDP adds significant value to a digitally printed page. By extending your portfolio to include this service, you can provide a wide range of customers with a highly effective gateway to the world of personalised communications. And for you, VDP is a means of generating more business at higher profit margins.

Do you think variable data publishing might be right for your company?

To chat about how our software and hardware solutions could be meeting your VDP needs, click on Contact Us, and one of our specialists will be in touch!