Our interest lies in technolology which help consumers interact with packaging in a natural, easy to use way. If an action or behaviour can be facilitated with the minimum of friction, then it is more likely to be repeated and becomes part of everyday life.
We believe that physical aspects of labels remain important to people. Our company knows how to print high quality labels digitally, together with enhancements and special finishes to give labels texture. At the same time, brands of all sizes are looking for ways to communicate more effectively with their consumers. This may be driven by legislation, a need driving marketing campaigns or, more frequently about product sourcing and recycling.
A physical label can also help prove that a product is genuine, especially when viewed with an authentication app on a smartphone. This is growing more important as counterfeit products grow in sophistication and the velocity of prouct copying is increasing.
There are many choices ahead facing the packaging and labelling business. This is where we would like to invite you to participate to help shape technology and participate in a pilot which may cover apps, web to print or product integrity.